🥭 🍓 🌺 Minute Maid
🥭 🍓 🌺 Minute Maid
REFRESHING AF
We launched Minute Maid’s bold new beverage with a bold new campaign. Each flavor got a cool new character with enough swagger and sass to refresh your mind and your mouth.
Fun Fact:
We had to make a presentation on why
cartoons don’t need pants (ask me about it).
🧃
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We even got to wrap a NASCAR.
Which came in 7th.
So rapido-ish.
Gen z loved the campaign.
there may have been some Boomer pushback.
Made at HAYMAKER with:
Richard Fisher
Cody Mindling
Ozzie Nunez
NASCAR design by Kyle Skyes