😋 Kraft Mac & Cheese
😋 Kraft Mac & Cheese
FLAVOR
FILMS
Kraft needed a creative playbook that would let them launch new flavors over and over again. So we created Flavor Films. Each flavor’s ingredients inspired the genre. We inspired the drama.
Fun Fact:
I started Too Hot To Handle for script research. I finished Too Hot to Handle because it is an amazing piece of television and I will die on this hill.
🥣
🥣
There were posters and teasers and even a “director’s cut.”
RESULTS:
We hit over 103 million views on TikTok.
And created my PERSONAL fave gif .
Made at The Kitchen with:
Max Franklin
Emma Arnold